Local Internet Marketing
Whether your business already has multiple locations or you are just getting started with your first, you will need to establish a local “presence” on the Internet. The only problem is that most small business owners don’t fully understand what this means. Is it buying local keywords pertaining to your business? Is it running a banner campaign on a local news site? How about social media? The answer is yes, to all three of these and more. It all depends on the type of business you own and where your customers are coming from.

So you have a website… now what?
Over half of all consumer businesses have taken that first crucial step toward a local internet presence: building a website. Your website should be easy to navigate and contain special offers that drive a response. Many businesses use their website to get new people to sign up for special offers, which helps develop a local email database. Others use their website to sell products directly to consumers. But owning a piece of real estate on the web isn’t enough to capture market share. You must let local customers know you’re out there by being visible when they go online.

Are banner ads still relevant?
While display advertising is still an effective tool for certain business, local Internet marketing has grown beyond a few banner ads on a local news site. You can now target your display advertising to a defined geography and deliver it only to people who fit your demographic targets. Publishers and networks are offering behavioral targeting and retargeting that ensures your message is only going to your best potential customers.

Isn’t search marketing the most important form of online advertising?
Your company needs to be found when and where people search, which requires a well-optimized web site and paid keyword advertising. The search engines are constantly changing their algorithms, so you can’t just “set it and forget it.” Choosing the right keywords and analyzing their ROI can be all-consuming process, which can take more time than most business owners have.

Do you really need a Facebook page for your business?
With all the time people spend on social media these days, it makes sense to take advantage of this dynamic medium too. Even small businesses have Facebook pages or are “tweeting” their way to success. The more followers and friends your company has on social media, the more influence you will have in the local community, but you must spend time adding interesting content and updating it regularly.

Affordable SEO Company
The words “affordable” and “SEO Company” are not often seen in the same sentence. Its not that SEO, has to be pricey in order to work, but many boutique-style SEO firms want you to believe that. Now that the secret is out about SEO, the general public has learned that SEO can be done quite effectively without spending a lot of money.

Online businesses can’t live on paid search alone
It doesn’t take an Internet guru to figure out that sponsored listings on a search results page are paid for by the site owner. Most people can get their listing to the “top of Google” without doing any SEO, but that doesn’t mean their campaign will be successful. In fact, the great majority of people find that organic, non-sponsored listings are more likely to have what they want. Rising to the top of the search page organically is not something you can buy. Rather, it is the reward you get for a well-optimized, content-rich website that is both relevant and popular.

Cost-effective SEO solutions that pay for themselves
At Yoobly, we know that great SEO can be affordable because we do it every day. It’s never an overnight solution, and it takes time to rank highly for your most important keywords, but it is possible to achieve and maintain top-ten rankings for your website with all the major search engines. We also know that achieving high rankings isn’t the only goal; that’s why we do everything affordably with an eye on ROI so you can generate revenue from your website.

How do we help you get started with SEO?
Yoobly’s SEO specialists work with your team to assess your website, objectives, customers, sales cycles, demographics and other factors. Only after this is done can they recommend an affordable SEO strategy that will work for you. Other Internet marketing companies may offer this type of service, but very few will make come to the table with such a solutions-oriented approach. Great SEO programs are never free or cheap, but they can be done in an affordable way that will be customized to meet your goals and objectives.

Local Search Marketing
Are you worried that your search marketing dollars are being wasted on the wrong keywords? Perhaps your company is trying to be found for competitive keywords that are more appropriate for national competitors. Local businesses need to focus on local results, and this requires a more strategic approach. When done correctly, local search marketing can ensure that you are only paying for clicks from local prospects. Not only will this improve your ROI for paid search advertising, it will ensure that visitors find what they are searching for on your website.

Targeted paid search improves ROI
The old way of using paid search advertising for local businesses involved the use of local qualifiers within the targeted keywords, but that method relied on people typing a location name. While there is nothing wrong with this method, the new way of localizing paid search is through selective distribution. This way, whether a searcher types in a modifier or not, you will still get local results. Instead of identifying the audience through their keywords; they are geo-targeted by their IP address.

Does local search marketing work?
Experts in search marketing may know exactly how to fine tune your pay-per-click campaigns to reach a hyper-local audience, but can they do the same thing for your SEO? The answer is yes. Of course you can rank highly in the organic listings for local keyword, but only when your site is optimized for local results. This may sounds overly simple, but it requires a surgical approach. Search engine marketers can tap into local audiences through a variety of methods, including local search engines, social media links and online yellow page listings.

Why it pays to hire an expert
If your business depends on the Internet you know that rankings are everything. But optimizing a local search marketing campaign can be a time-consuming task. A job like this is one that requires constant attention, yet some small businesses make it a part of their marketing manager’s job. A multi- dimensional local search campaign includes paid search and SEO, as well as link building and social media. With so much going on, an outside expert can keep it running more efficiently. If your business is buying vying for the top spot on competitive search terms, an outside expert acts brings all the pieces together with the deftness of an orchestra leader. Without this type of attention, it is much harder to maintain a high ranking on the search engines. At Yoobly, we can ensure your site is optimized for the best possible results. Using a variety of tested techniques, such as content development, paid search, social media and SEO, we can boost your site’s rankings and keep them there.