Feeding Your Hungry Marketing Funnel

Once upon a time, a winning sales strategy involved creating a generic ad and posting it in a few high profile places. You hoped people would see value in what you’re selling to come calling for it. Think billboards, phone book ads, mailbox flyers, etc. That might have worked back in the 1960’s when people…

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All Those Cheap Leads Are Hurting Your Business

We already know the NUMBER ONE thing that’s keeping you from scaling your business. No, we’re not psychic. We’ve just seen it again and again and again. Ready? Your problem is… …you don’t know how to generate QUALIFIED leads. Oh, you know how to get leads. The problem is, very few of them turn into…

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Don’t Sell…Automatically Build Relationships

You’ve heard of the hard sell. That sales approach that’s equal parts immediate and aggressive. The used car salesman. The timeshare guy. They box you in and want you to buy now. Immediately. Right away. No thought allowed. And while forceful sales tactics can have their place, it can be a pretty unpleasant experience for…

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4 Powerful Ways To Build Your Personal Brand For $0

Why should you, as a business owner, worry about building your personal brand? After all, your business is your brand, right? Why bother building your personal brand when you’ve got so much to do to keep your business going? Because it’s not the 1950’s anymore, that’s why. Today, the personal and business brand are becoming…

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Unleashing the Power of Retargeting In Your Business

Technology has given us many wonderful things. The internet. Facebook. Facebook Ads. Okay, maybe there are a few other advancements that rate a bit higher than those last two. Though from a business perspective, it’s hard to argue with the incredible power the Facebook ad platform has brought to reaching your ideal customer. And it…

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