The reason that Pinterest is so worthwhile for businesses is that they provide a stronger focus on the visual aspects of marketing and of your business.
Sure, you can post images and videos on Facebook and Twitter, but the overall focus of Pinterest is visual media.
It works well for virtually any type of business, too. If you’re selling products, offering services, or trying to promote a business opportunity, there are plenty of ways to leverage your use of Pinterest.
The key is understanding the basics of the platforms, how to express your business visually, and how to interact and engage with visitors. Let’s take a look at the key features of Pinterest and how to get the most from them.