The Truth About Network Marketing on Social Media

network marketing on social media

Building visibility for your brand is a must when you’re trying to build your network. And there’s nothing that does this better than social media.

With the right know-how, you can turn multiple social media platforms into a money-making resource. When used correctly, you can connect with influencers, build your brand, increase sales, and expand your reputation.

However, with power comes responsibility. A lot of business owners are using network marketing on social media all wrong, which, in turn, hurts their business.

To avoid this from happening to your brand, you should use the following tips. We’ll take a look at what you can do to ensure you’re maximizing your network-growing potential.

Now, let’s get to it!

Give Your Audience Value

When folks jump on social media, they’re looking for meaningful interactions and valuable content. If your business page is lacking in these two areas, then your networking performance will fail.

Make sure everything you post on your social media account is relevant to your audience and users. And most importantly, it should be high quality.

If you can establish yourself as an authority, then it’s more likely that prospects will want to do business with you.

Post Valuable Content Consistently

It’s not enough to post great content some of the time. If you’re not consistently pushing out content that’s high-quality and valuable, then you’ll lose that trust from those in your network.

And you should also be consistent in how often you post. If you’re only able to create great content once every blue moon, then you’re going to lose the attention of your audience.

At worst, you should at least begin and join conversations with followers and those you’re following. These conversations can be shared and joined by anyone. This means more visibility for your brand.

The more visible your brand, the easier it’ll be to grow your network.

Choose the Right Social Platforms

The outlets you choose to use should have the audience you’re looking to network with. Network marketing is all about making money. So your focus should be on attracting individuals and businesses that are looking to increase their income and profits.

The platforms you use should consist of these types of users. Now, while you may feel all networks are ideal for your network marketing, you’ll find it’s best to just choose two. You don’t want to overload yourself with too many platforms to manage (unless you’re going to hire a social media manager).

Some of the best places for networking tends to be Facebook, Twitter, and LinkedIn. However, you can explore other options to see which two are right for you.

Don’t Sell Your Products Right Away

The first thing you do when you get on social media is to network, connect, and build. If you come off salesy from the get-go, then it’ll turn people off and away from your business.

Your first priority should be to build a reputation as an authority in your field. The best way to do this is to demonstrate your knowledge through your content. Publishing high-quality, well-thought-out posts that educate and entertains is key.

About 10% of your content should be promotional and the remainder a mix of owned and curated content.

Create Clear Goals for Your Social Media Marketing

It’s easy to get sidetracked on social media, which is why it’s so important to have clear-cut goals to keep you on target. Before you begin your quest with social media marketing, it’s crucial to understand what you’re aiming for.

In this case, you’re looking to grow your network of affiliates. But how will you get to this point? The key is to increase your reach and your list of followers. With these goals, you can research what types of content and topics your audience wants to see.

From there, you can monitor engagement, shares, link clicks, and sales. You can use this data to determine what areas to improve and change to get better results.

Include a Professional Picture of Yourself

You don’t want to display a logo or low-quality pic of yourself. A professional photo will help build trust and show that you’re a legit businessperson. This is critical when you’re trying to network with people and get them to join your business.

Ideally, this should be a headshot image of yourself. You don’t have to wear a business suit or outfit. And you don’t have to be sitting at a desk or standing in front of a basic, boring gray background. Also, don’t be afraid to show off your pearly whites.

You can work together with a professional photographer to come up with an eye-catching photo.

Use Your Social Media to Communicate

There’s communicating in public conversations and then there’s communicating with prospects privately. In many cases, interested parties will reach out to you in a direct message (DM) to get answers.

It’s important that you make yourself available to communicate through these channels. Then as your network grows, this will be one of the primary sources of contact between your business and them.

Some experts say you shouldn’t reply immediately because this sets the expectation that all of your responses should be that fast. However, as your network grows, you won’t be able to reply as quickly as you did in the beginning.

So as a rule of thumb, you should wait to reply so that your later response time is normalized. You can also have an instant reply message that lets them know you’ll be in touch within 24-48 hours.

Getting the Tools for Network Marketing on Social Media

Now, there are certain tools you want to implement in your network marketing on social media to make it more effective.

At Yoobly, we have a number of products you can use to make your networking easier. For instance, we offer prospecting software. Our experts are also useful tools who can help you with personal branding, content marketing, and customer prospecting.

Contact us today to learn more about our networking tools and services.