The rise of Facebook, LinkedIn and Twitter has changed the way the world relates to one another, but it has also changed the way opinions are formed.  Instead of getting their information only from news articles or the talking heads in the media, people have come to rely on the wisdom of crowds to make important decisions.  They weigh in on issues, share stories, gain insight and find connections from a rapidly changing wave of user-generated content.  Interestingly, the process is thoroughly democratic, meaning it is developed by, for, and about the people it serves.  The story is no longer the opinion of a few powerful media types at a New York studio or DC newspaper. Today, it is the audience that decides what’s hot and what is not.  And for businesses who want to be part of the conversation, social media marketing is the only entry point.

Join the conversation and build credibility

Don’t make the mistake of thinking that people will just come to your site if they want more information about your company.  Sure, they may do that if they’re ready to do business or they need a quote, but more people are turning to social media first to get opinions.  That’s because they trust their own network more than the content they read on a corporate website.  By searching you out on social media first, they might get some insight on customer satisfaction and the quality of your products and services.

It’s not difficult to create a Facebook or LinkedIn page for a commercial enterprise.  People do it every day on their own.  But most online marketers don’t know how to leverage social media to their advantage.   If you want to capitalize on the influence that comes from being a savvy social media marketer, then you need to have a plan of attack.

Harness the power of social media for your business

Yoobly has been aggregating the power of social media to our clients advantage for years, even before most people knew what to call it.  We know what it takes to become a player in this space; how to make your content more linkable and how to grow your sphere of influence exponentially.  Social media marketing is a great way to build brand awareness and a reputation in your industry.  Because it works hand in hand with SEO, it also helps to generate search engine rankings and incremental traffic to your website.

Build a loyal local following

Many small business owners with a local following think social media is a waste of time, but just the opposite is true.  Social media marketing works well when combined with local search advertising because it develops credibility within a local community.  A social media marketing campaign can help you provide value to local residents and become a resource for potential customers.

No matter which angle you choose   a broad national campaign or a localized presence for your business   having a social media strategy can be like having a PR agent working for you 24/7.  Let the social media experts at Yoobly help you get started today.