You wouldn’t skip out on a meeting with your investment advisor if you knew he had a surefire way to get you rich, but many business owners still think they can just skip SEO when building an online business.  As noted in a recent SEO newsletter, search engine optimization is not much different than wealth building.  If you listen to the wrong advisors or choose to keep your money under a mattress, you won’t get the same results as someone who works with a trusted advisor who knows what they’re doing.

Invest in what gets you results

At Yoobly, we know how much an optimized web site is tied to your success, especially if most of your business gets done on the Internet.  If you choose to have just a few back links to your site and you don’t have a strategy to build strong keyword rankings, your site will languish on the 3rd, 7th or 10th page of Google.  But most business owners complain that they just don’t have the time to be worried about keyword-rich content and a social media strategy.  Even those entrepreneurs who become knowledgeable about SEO are unable to keep up with the daily demands of site optimization.

The more you learn about search engine algorithms and the best ways to get a higher page rank, the more confusing it can become. That’s why there are experts who can do it for you.  Just like your investment advisor, every SEO company uses a slightly different technique to get you the results you need.  As your SEO consultant, here’s an example of how we would approach the challenge:

The Yoobly team will spend time getting to know your business and the way customers are currently finding out about you online.  We’ll do a competitive analysis to help you learn which broad and long-tail keywords you should be targeting. Then we will find out which keywords your competitors are using and where your site ranks on the same search terms.
We will look at your options on social media and help you discover where your business can contribute the most value to potential customers.

Depending on the results of this analysis and your overall online marketing objectives, we’ll recommend a strategy that may include a combination of on-page optimization, content development, blog marketing, social media marketing and link building, plus some article and directory submissions.

Once we get started, we’ll track the results in light of your short and long term goals and continually tweak it for the best possible outcome.

As you can see, SEO consulting is a lot like being an investment advisor. The capital is your website, and the yield is your page rank and site traffic, which translates into more revenue for your business.  When you hire our team, we’ll manage your website the same way you would want us to manage your portfolio   with a competitive edge and an eye for the highest return on investment.