Unless you’ve been immersed in the world of internet marketing, you might have no idea what a keyword strategy is, and even if you do know, you may not realize how important it is to your business.  At Yoobly, our team of experts lives, breathes and eats keywords   well, not really, but it seems that way sometimes.  We know that when we focus on the right keywords to attract your target customers, something magical happens… they start finding your web site easily, they learn more about your business, and they discover what makes your company so unique.

If you’ve ever heard the popular phrase, if you build it, they will come, then you have an inkling of how most business owners started out on the web.  They realized early on that they couldn’t compete in a digital world without an impressive web site, so they hired the best web designers, flash developers and content writers to collaborate on the perfect home page, color scheme, navigation bars and rich media.  They consulted with usability experts and researched the best shopping carts, only to realize that their audience couldn’t find them on the search engines.  It was then that SEO firms, whose tech-savvy specialists knew the secrets behind Google’s algorithms, began competing on behalf of their clients for top keyword rankings.

Did you know that the majority of online business don’t know their top ten keywords or search terms?

One of the first things you will do at a meeting with the expert staff at Yoobly is talk about keyword selection.  Contrary to popular opinion, it is not important to rank in the top ten for every keyword pertaining to your business.  You need to focus on the keywords that will bring you the highest return on your investment.

Our research team knows exactly how to build, analyze and create high-performing keyword campaigns that will improve your rankings while adding to your revenue.  Rather than recommending a broad-based keyword strategy that only gets you half of the way there for high-traffic keywords; we target the right keywords and bring your site’s landing pages to the top. We’ll share our methodology with you every step of the way, including how we arrived at a specific list of targeted keywords for your web site.

A word of caution about keyword research

When looking at keyword research for the first time, it is important to know how keywords actually work.  Without a basic understanding of this, then you could end up disappointed with the results of your keyword-based SEO efforts.

Don’t make the mistake of researching a keyword choice and then believing the numbers.  Most keyword reports provide estimated search volume for a specific keyword based on industry-wide algorithms, not actual search results.  If you find that a keyword tool shows that the search term you want is getting 1,000 queries per month, it doesn’t mean you will start getting 1,000 new visitors from that keyword.  Even if you show up as number one on Google, other factors come into play that could reduce the number of visitors you get from that keyword.

What is the goal of your web site?

First, it is important to look at a keyword strategy in terms of your ultimate business goals.  For example, if you run a media web site that is designed to promote content that builds traffic for advertisers, then you will approach your keyword strategy differently than a company who wants to convert keyword traffic into sales.

Knowing how your business goals impact your keyword selection is an important element of any online marketing strategy.  Generally, the more specific a person is with their search terminology, the more likely it is that they’re ready to buy.  If you are selling smart phones for example, you will not want to simply optimize your site around the term smart phones, you will want to choose specific search terms for your most popular products.  For example, terms like “Droid Incredible, Google Nexus One, and HTC Thunderbolt are more likely to be the terms used by prospective smart phone buyers, which means there is more buyer intent for these keywords.

Keyword analysis could be your key to success

The ability to drill down to the specific keywords will depend a lot on your SEO efforts, but being in the top ten results is only worth it when you start with the right keywords. If you want to be more effective at using keywords to target your best potential customers, work with the expert staff at Yoobly.  At Yoobly, our specialists understand your need for a detailed action plan that gets results.  We will help you create keyword campaigns that will do more than just increase your rankings   they will impact your company’s revenue.