Content Creation – Make your content relevant.

As they say on practically every SEO forum, “Content is king”, but what does that really mean? Which is more important   making your content relevant, interesting, controversial, keyword-rich?  With all the changing algorithms on the major search engines, it’s hard to know which method will be most effective.  For example, how do you know if your content is good enough to meet the specifications of Google’s new content filters?

These are all legitimate questions if you are involved in article creation.  Whether you are the web site owner, SEO consultant or a contributing blogger, knowing how to write good content that will attract the attention of both customers and search engines can be tricky at first.  Rather than telling you exactly what to write and how to write it Yoobly’s team of content developers gets to know your business and your target customer so we can help you create articles that will drive relevant and qualified traffic to your site.  We study content creation as it relates to your site’s search engine ranking and link popularity, and we know how to avoid the common pitfalls and content myths.

Duplicate Content is More than Just Plagiarism

There are a lot of myths circulating about the quality of content for the web, and most of them are distributed by inexperienced internet marketers who misinterpreted the information they found online.  One common misconception is about duplicate content.  Most people think this is all about plagiarism and copyright infringement, but for an SEO expert it goes well beyond what can be found on Copyscape.

Duplicate content can interfere with the proper indexing of multiple pages on the same web site, especially when these pages share too many of the same elements, such as headings, navigation and anchor text.  Some sites try to index the same page under separate URLs, which results in the search engines reading it as duplicate content.  Even product descriptions from manufacturers and producers can be republished on multiple ecommerce sites, resulting in duplicate content.

Whether we recommend a better content management system, or develop a new information structure for your site, one of our goals at Yoobly is to keep your content fresh, relevant and unduplicated.

Hello Panda, Goodbye Content Farms

The need for unique, keyword-rich content became so great for many e-commerce sites that they would hire the cheapest writers they could find to crank out boring and repetitive keyword articles and use them to optimize their web pages.  This worked for quite awhile, and kept article writers very busy writing and rewriting substandard content, but earlier this year Google put this practice to a long-overdue end with a major change to its algorithms.

Known by SEO people as Panda, Google’s masterminds developed a high quality sites algorithm that identifies low-quality sites, or content farms as a way of improving its user experience.  While users may not have noticed the difference yet, they will soon find that the top ten results on Google are a lot more informative and relevant to their search terms.

Content Creation that Builds Brand Loyalty

When you think about how much web sites have become the new way for a company to establish its identity within the community, it’s easy to see why quality content is so important.  Unfortunately, some web developers get so caught up in attracting the search engines that they neglect to consider the customer.  If you want to write content that will keep your rankings up to the new Google Panda standards while keeping it fresh and relevant for potential customers, the expert team at Yoobly has developed these guidelines.

At Yoobly, we answer the following questions before writing a web page…

1)      Can users trust the content on this web page?  Is it written by someone who is enthusiastic and knowledgeable about the product?  Including quotes from recognized authorities is a great way to establish credibility and make the content more compelling.

2)      Is the content on the page considered unique?  Is the content a new concept or idea that solves a new problem or answers a key question?  Was there any original reporting or research involved in writing it, or is it just another redundant article that has been rewritten with a different keyword?  Articles that cover both sides of an issue and provide practical solutions to common problems can be a magnet for new traffic to your web site.

3)      Is the article written professionally, with no spelling or grammatical errors?  In the days of newspaper journalism, an editor could be fired if he or she missed too many errors in an article.  That’s because the paper’s reputation was at stake and sloppy content wasn’t tolerated.  With the amount of content on the Internet, it is easy for publishers to miss errors, but internet users are turned off if they read an article with misspellings or factual errors.

When the team at Yoobly handles your content creation, you can be sure we will look at it in the context of your overall internet marketing strategy.  We may decide to post your articles on an industry forum or social media site to generate a buzz or it may work better for your articles to live on your web site’s blog.  Either way, you can be assured that the internet marketing specialists at Yoobly will deliver a plan that meets your objectives.

Content Creation is the key to your overall strategy..