Keep Your Friends Close, and Your Competitors Closer with Competitor Research

Long before businesses began competing for search engine rankings and online conversions, the tactics used in Sun Tzu’s The Art of War have influenced their decisions.  Truly understanding what competitors are doing to win business requires more than a critique of competitors web sites and product offerings.  It demands competitive data that helps you build a plan of attack.  Just like in war, you need to send some spies over the border to gather intelligence and help you anticipate the enemy’s next move.  This requires competitor research with quantitative information that will help you win business.

Are You Fishing Where the Fish Are?

One of the best strategies used by successful SEO firms is the website analysis.  A good website analysis includes more than just an overview of high traffic keywords and your site’s current ranking on the major SEs for each of them; it will also show you where and how to start fishing for new customers.

Perhaps two of your biggest competitors just launched a mobile strategy, started guest blogging for a respected industry e-newsletter, or launched micro-sites aimed at the fastest growing niche audience for your business.  Do they know something you don’t know?   When you start working with the team at Yoobly, you will know exactly what your competitors are doing, and we’ll help you take best advantage of this information when developing your online strategy.

Effective Stalking for Competitive Advantage

Your competitive analysis is designed to reveal more than just your current rankings; it looks at every aspect of internet marketing with the goal of finding you the most opportunistic areas for growth.  Competitor research ”stalking” can be an effective method of keeping up with the competition in your industry, but more than that, it can help you get a few steps ahead of them by pinpointing their weaknesses.  A thorough analysis of your competitors can help you uncover link building opportunities and content optimization strategies that could jumpstart your online marketing program, especially when your current strategy is no longer working.

Despite the fact that Google’s algorithms are constantly changing and popular columnists are urging internet marketers to stop obsessing about rankings, you can never know too much about your competition.  Regular competitor research can do more than improve your link building and on-page optimization tactics; it can also help you identify solutions that may never have occurred to you otherwise.

No More “Set It and Forget It Approach

It used to be that marketers could make a few key decisions in the beginning of the year, and then sit back and watch the results come in, but those days are long gone.  There is no such thing as a one-size-fits-all approach to internet marketing.  The best interactive agencies know that every keyword and link is important, and they need to consistently analyze, compare, reallocate and optimize for the best results.  Building a strategy based on sound analytical methods can help you reallocate budget and shift your marketing focus to the most profitable traffic sources while giving you a higher return on your marketing investment.

What’s included in Competitor Research?

A FREE website analysis offered by Yoobly includes a ranking report for all of your most popular keywords, so you can see where your site ranks on the major search engines compared to the top competitors in your space. Here, you will learn which keywords your competitors are listing in their metadata, which keywords are their top priority and the search volume for each.

A content analysis will reveal whether your competitors are focusing more on optimization or branding, how often they are creating new content, and how they are driving traffic to it. A backlink analysis provides insight on the number of backlinks that are recognized by major search engines for you and your competitors, and which pages receive the most links.  It will also look at the quality of these inbound links and tell you if your competitors participating in online forums or guest blogging for industry-related sites.

A free website analysis from Yoobly makes it easier to see the big picture of where your site stands in relation to others, and what you might want to do differently in the future.

Take the First Step with a Free Website Analysis

When the cutting edge research team at Yoobly delivers your FREE instant website analysis, you’ll get a clear picture of who your competitors are and where your website ranks among them.  This is just the first step of building a successful plan of attack that will accomplish your marketing goals and give you a leg up on the competition.  If you haven’t already received a FREE Website Analysis from Yoobly and you want a snapshot of where your website stands in the competitive landscape, get one today.

Let’s get started on some Competitor Research Today.. 1-800-530-5495