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If you are at all familiar with internet marketing, you may have noticed that online businesses publish a lot of original content. These articles appear on their websites and social media pages. They are also pushed out on Twitter and circulated as press releases. But these articles are written with one common goal in mind to boost the SEO value of a website. Knowing how hungry the major search engines are for words, it’s no wonder that Internet business attempt to satisfy that craving through content, but these articles are only effective when they appear in the right places.
Submitting articles to a distribution service allows marketers to publish their keyword-rich articles complete with back links to their website on hundreds of relevant and trustworthy websites. The more often a website is seen to be the authority on a topic, the more likely it is to attract new customers. This explains why so many marketers and SEO consultants are submitting their articles to distribution sites such as EzineArticles.com.
What are the biggest reasons to incorporate an article submission strategy into your marketing plans? At Yoobly, we recommend article submission to our clients to accomplish the following three goals.
Articles attract qualified visitors to your website
When your site is a source of interesting and valuable content, it makes sense that you would see an uptick in traffic from this exposure, but article submissions do more than just increase the number of visitors to your site. In most cases, article submission brings you people who are already interested in your products. How do you know this? Because they typed in a very specific keyword.
By optimizing your articles around your most important keywords, the people who stumble upon your articles will already be interested in learning more about your business. When they click on one of the links to learn more, you can capture their attention and turn them into customers. As long as your articles provide the type of information people are searching for, submitting articles could be a great source of quality traffic to your website.
Ever since website traffic became the most talked-about commodity in the marketing world, the concept of branding has hardly been mentioned. But branding should still play an important role in any successful marketing strategy. At Yoobly, we know that becoming a leading voice in your industry translates into credibility, which ultimately adds value to your products and services. With article submission, your business becomes the industry expert and builds brand awareness among key decision-makers.
Article submission helps you with link building
If your goal is to be the number one search result on the major search engines, then your SEO strategy must include a robust link building campaign. Rather than relying solely on directory submissions and link exchanges, your articles can also be a source of high-quality inbound links. When Yoobly manages your article submissions, we add back links within the resource box that point back to your website. As your articles get exposure on websites related to your industry, these back links can help boost your search engine rankings quite rapidly.
Remember, adding links to your articles can be tricky. If you do it wrong, there is a good chance your articles will be rejected. The most popular article directories will only allow one or two links within the author’s resource box. Your SEO experts at Yoobly are aware of the proper articles submission procedures that will ensure your articles are accepted and published.
If you are particularly web-savvy, you may be tempted to handle article submission on your own, but be aware that this can be a time consuming and tedious process. Our team will do more than make sure your articles are submitted properly; we will also track the results of your article submissions using the latest analytics so you can see which articles are generating the most traffic to your website.
Quality content yields better results
To get the most out of your article submissions, be sure you are submitting high quality content that provides value to the reader. The most effective articles provide easy-to-read advice and practical solutions to common problems. Make sure your articles are interesting, well researched and factually correct, not merely a lengthy ad that hypes your products and services. The web development team at Yoobly works with a number of expert authors, so we can help you with content creation as well as article submission.
Article submission is powerful and proven method of generating quality inbound links to your website, and it is a highly effective SEO tool. In fact, nearly every internet marketing expert considers article submission an important way to generate traffic, quality links and instant credibility.
 | Competitors Analysis |
| Keyword Research |
| Article Creation & Submission |
| Blog Post Links |
| Directory Submissions |
| Social Bookmarking |
| indexing of all Links |
| Monthly Reporting |
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